AW Jewelry, a bespoke custom jeweler based in Beaufort, South Carolina, sought to elevate the personalized experience of engagement ring design into something significant and memorable. The redesigned website offers an intimate, appointment-only journey—whether crafting a custom engagement ring, restoring heirlooms, or creating jewelry for special occasions, with features like a guided consultation process, real-time CAD previews, and thoughtful post-purchase support. The resulting platform reflects the brand’s commitment to clarity, craftsmanship, and emotional storytelling.
